Before launching ads or creating social media accounts in the field of digital marketing for immigration lawyers, web design for immigration attorneys comes as one from the first stages.
According to research, 75% of users determine a company’s credibility based on its website design. In addition, according to another study, 94% of the first impressions of your immigration law firm are shaped by your website design.
In this article, we will talk about immigration lawyer website design for lawyers who will set up for the first time or who think that they are not getting enough performance from their existing one.
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4 Essential Elements for Immigration Lawyer Website Design
At the point of immigration lawyer website design, you need to accurately show your potential customers visiting your site what you offer, the testimonials of the people who work with you, the languages you practice in and your team, or yourself if you are the only lawyer.
Before going into details for the best immigration attorney website design, the main key points of your site that will turn visitors into customers can be listed as follows:
Mobile Optimization
Surveys show that 58% of web searches are done on smartphones. This proves that having a mobile-optimized website that works fast and correctly is one of the primary requirements for your immigration attorney website design.
When you look at the best immigration lawyer website designs, you will see that it works well not only on desktop but also on mobile.
It is worth underlining that a website that works well is not the same as a visually great looking design.
In addition, many website designs focus only on desktop appearance and ignore mobile responsiveness.
A well-running website is free of unnecessary images, codes and any other elements that cause the site to slow down or misbehave. It is even more important for sites to perform well in mobile optimization.
An immigration attorney website design with good mobile and desktop optimization in terms of design is one where colors that do not disturb visitors, images and texts of appropriate size are applied, and the visitor can easily navigate through the site.
Multilingual Website and Support
For immigration lawyers, the point that will give you a big advantage over other companies is multilingual website design and customer service.
Providing a multilingual service will be a great advantage especially for your potential customers who cannot speak English or who think that they cannot express themselves adequately in English.
Therefore, if you have people who speak different languages in your team and can provide services in this regard, you should definitely make your website multilingual and indicate this on your contact details.
Call-to-Action and Contact
Another important point about website design is the appropriate addition of Call to Action and contact details.
The critical point at this stage is that too much use of CTAs and contact details may have a negative impact. Writing “Contact Us” everywhere on your website or constantly displaying phone numbers, buttons and forms on the screen may cause your visitors to be disturbed by this insistence.
On the other hand, with an appropriate strategy, buttons, phone numbers or short forms should be added to encourage your visitors to contact you while browsing the website or reading an article.
The important thing is that this should not be annoying by insisting on it.
In the rest of our article, we will talk about the details of the homepage and other pages that require a strong website design for immigration lawyers.
Website Homepage Design for Immigration Attorneys
Your immigration lawyer website can be seen as your digital office. The homepage is the first place your clients will visit, so it should provide clear and concise information about you and the services you provide.
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As in the sample design above, when your visitors first visit your website, you can welcome them with the service you provide. Then, with a prominent text about you or your firm and the combination of the right images, once it is loaded, it will be conveyed that you are an immigration lawyer and have a long experience in this field.
Obviously, this is just an example, and many different strategies can be used to highlight the areas in which you provide services or your strengths.
You can contact us to learn the best strategies for your Immigration law firm website and get detailed information about our comprehensive services.
On your homepage, the first introduction (HERO) and then the following sections as you scroll down the page can be listed as follows:
- Create a section with broad headings about the services you provide, such as F1 Student Visa, B1/B2 Short-Term Travel Visa or Family Green Card Application, and redirect to the relevant detail pages.
- A section with text and visual reviews of your customers who have worked with you should be added. Customer feedback is a pretty important point for visitors to trust you.
- If any, there may be a section with the highlights of the blog posts you have written or the latest posts. It shows the up-to-date nature of your site and your expertise on the field.
- By adding a short section about your team or you, visitors should be directed to the relevant pages for detailed information. Your customers may want to get to know you before getting in touch.
In addition to all these, you can also show your visitors the free or competitive deals you offer with CTA buttons and contact addresses.
Services or Practice Areas Pages for Immigration Law Firm Website
One of the must-have pages in immigration law firm website designs is the services or practice areas pages.
For the Services or Practice Area pages, you can create a main page and then add separate detail pages for each service to show your expertise in the field and explain, for example, what kind of opportunities you offer specific to visa types.
One of the important tips for Services and Practice Area pages is to use language that everyone can understand and provide explanations where necessary. Remember that visitors may not be familiar with legal terms.
Team or About Us Page Design for Immigration Lawyer Website
When potential customers visit your site, they want to know who you and your team are.
You can talk about yourself and your team both professionally, such as areas of expertise and experience, as well as a little personal, such as being married and father of 2 children. In this way, you can create a warm bond between you and your customers before the meeting.
You can also add your LinkedIn, X or Instagram links, or include any blog posts you have written, or interviews, statements you have given to various publications etc. that will increase your reputation.
Testimonials and Case Studies Webpage Design For Immigration Attorneys
First of all, it should be noted that customer reviews and client sample cases on your site are not as effective as reviews on Google Business Profile or review platforms such as Yelp, Avvo and Justia. The reason for this is the suspicion that the reviews on your site are created by you.
On the other hand, for lawyers, client testimonials are a must for website design. Especially reviews consisting of client photos or videos are quite valued.
Another effective way to show your customers’ satisfaction is to upload a video of the interviews with them after the process has been completed. In this way, people who visit your website will be much more convinced of the authenticity of the customers.
Web Design for Immigration Attorneys with TechLawyerEdge
With our customized solutions for law firms and immigration lawyers, we will be delighted to assist you in the entire process from start to finish, such as the design of your website, as well as the customer management infrastructure, marketing planning and implementation you need in the digital world.
Feel free to contact us for detailed information.
